RHD Tires Built a Custom Fit Inside NetSuite with SuiteFleet
Executive Summary
RHD Tires, a high-volume tire distributor running 20,000 deliveries a month across 120 drivers, had years of operational logic built inside Oracle NetSuite. Every generic delivery platform asked them to abandon that and rebuild. SuiteFleet built a custom integration that connected directly to their NetSuite environment, allowing orders to flow from ERP to dispatch to driver and back again, with no manual bridging, no duplicate entry, and no disruption to how the team already worked.
About the Customer
RHD Tires is a tire and auto parts distributor managing high-frequency delivery operations across a large fleet in the UAE. Their business runs on Oracle NetSuite as the central ERP, with procurement, inventory, order management, and customer accounts all configured inside the platform. At 20,000 deliveries a month and 120 active drivers, last-mile delivery is a core part of how the business fulfills its commitments every day.
Business Challenges
RHD Tires did not have a scale problem. They had a fit problem.
After years of building their operation inside NetSuite, every off-the-shelf delivery platform they evaluated treated the ERP as a separate system to sync with rather than a native environment to work within. That meant manual exports, duplicate data entry, and constant reconciliation between two systems that should have been one.
At 20,000 monthly deliveries, that friction was not a minor inconvenience. Every order requiring manual bridging between ERP and delivery platform was a point of potential error, delay, and wasted time for the dispatch and operations teams.
Why They Chose SuiteFleet
SuiteFleet was purpose-built to integrate with NetSuite, not alongside it. Rather than requiring RHD to adapt their operations to a new platform, SuiteFleet built a custom integration that mapped directly to how their NetSuite environment was configured, extending the ERP into last-mile delivery rather than competing with it.
The Implementation
SuiteFleet's team built a custom NetSuite integration tailored to RHD's specific order flows and data structure. Orders flow directly from NetSuite into SuiteFleet for dispatch planning and route optimization. Drivers execute deliveries through the mobile app, and delivery status syncs back to NetSuite automatically.
Modules implemented:
- Planning & Dispatching
- Delivery Management
- Route Optimization
- Order Fulfilment
- Driver Mobile App
- ERP Integration (NetSuite)
Results
- Custom NetSuite integration built to match RHD's existing configuration with no operational disruption
- Duplicate data entry eliminated across ERP and delivery operations
- 120 drivers and 20,000 monthly deliveries managed within one connected workflow
- Delivery status automatically synced back to NetSuite in real time
- Route optimization applied across the fleet, reducing mileage and improving delivery sequencing
Key Benefits Summary
- Seamless custom-built NetSuite integration
- Zero duplicate data entry
- Real-time delivery status synced to ERP
- Route optimization across 120 drivers
- One connected workflow from order to delivery confirmation
Future Plans
With a solid NetSuite-to-delivery integration in place, RHD Tires is positioned to scale volume without adding operational complexity, using SuiteFleet as the delivery execution layer that keeps pace with their ERP as the business grows.