How RHD Tire built a custom fit inside NetSuite
In the tire business, a delivery is never just a box on a truck. It's a commercial fleet waiting to get a rig back on the road, or a shop that needs the right SKUs before the morning rush. RHD Tires lived that pressure every day. The volume they could handle. The problem was that every off-the-shelf system wanted them to abandon the way they already worked inside NetSuite.
The Challenge
RHD didn't have a scale problem. They had a fit problem. Their accounts, their SKUs, and their routing logic already lived inside NetSuite, shaped by years of running tire delivery their own way. Every generic delivery tool asked them to start over, to bend their proven process around someone else's software. At their volume, that kind of mismatch doesn't stay small. It shows up as duplicated data entry, disconnected systems, and drag on every single order that goes out the door.
The Solution
So instead of forcing RHD to retread their whole process, SuiteFleet built the software to fit them. Rather than bolting on a separate platform, SuiteFleet created a custom integration laid directly into NetSuite, a seamless flow where RHD's existing data and operations drive the delivery workflow. No manual bridging between tools. No reworking how the team already operated. Quoting, dispatch, and delivery simply rolled as one.
The Results
The fit was the whole point, and it held up where it mattered most: in daily operations, at full volume.
- A custom-built integration matched to the exact way RHD runs tire delivery
- One seamless flow between NetSuite and the road, with no disconnected systems in between
- A platform that adapted to RHD, instead of making RHD adapt to it
The Takeaway
For a tire company, software that almost fits is just friction in disguise. By building the integration around RHD's own NetSuite processes rather than against them, SuiteFleet turned two separate concerns, ERP and delivery, into one operation that moves the way RHD always has.
